BANG
Start your presentation with a "BANG".
You only have about 30 seconds to catch attention at the start of your presentation! If you loose your audience in the first seconds it's going to be very hard to make up for this during the rest of your speech.
Depending on the type of presentation you can use different types of "bangs". Choose it carefully. It needs to be appropriate for the topic, audience and yourself.
A great way to get started is to directly address the motivation of the audience. Let's take an example. If you have to present a new product to a bunch of sales people a great way to start is to share your prediction of the amount of increased sales:
"Good morning everybody. Today you are going to see a new amazing product that will increase your sales figures by at least 30%. The phone will start ringing with orders coming in the day we launch. I have samples here in this bag so you can get a feel for the new product."
You speak directly to their motivation and also create interest. Be careful, you need to be realistic. So, do not exaggerate or say something that is impossible. You are setting high expectations. If you are unsure about possible sales figures you might be better off with a different type of BANG. Maybe burst a ballon instead.
If you can speak to all senses it will be even more powerful. Try to use visual, auditory and kinesthetic language like in the example:
"Good morning everybody. Today you are going to see a new amazing product that will increase your sales figures by at least 30%. The phone will start ringing with orders coming in the day we launch. I have samples here in this bag so you can touch and play with the new product after the presentation."
This is a very powerful technique to get important messages across to a broad audience by addressing the most common three representational systems VAK. If you are introducing a new perfume you need to include the olfactory system too.
Posts
0 comments:
Post a Comment